A courtroom procedural, a family drama, a tale of impulsive and wayward youth, Henri-Georges Clouzot’s La Vérité is many things, not the least of which is it’s star, Brigitte Bardot. The Criterion Collection has a tradition of period Bardot illustrations on it’s covers. (Contempt, And God Created Woman) Their edition of La Vérité is no different. The image for this one—or at least the photo from which it’s created—was used for the original release, although I haven’t found the poster that uses exactly this painted version. (If anyone recognizes it, please let me know.)
The movie’s title translates as the truth. As the story unfolds, we see the truth, subjective as it is, as a weapon turned on anyone getting in it’s way. How best to present the title? The artwork is stark, dramatic and, well, Bardot. Competing with that face is a fool’s errand. The type should be evocative but not competitive. Best to back off and compliment what’s there. I looked at white title treatments as well as gray ones but they muddled the illustration and diminished the impact of the black background. Red seemed like the best choice for color. Symbolically it hits the right notes. (passion! blood!) Plus it shares the space with all that blackness without taking away from it —or her.
There’s a pleading quality to Bardot's face here so I tried a few solutions with the title close to her mouth — suggesting the truth was her’s to utter. That works. The ones at a larger scale superimpose the truth as a label for the movie. The truth in this configuration belongs as much to the story as a single character. That works too.